RIXO Flagship

For the launch of RIXO's flagship store on the King's Road, I worked in collaboration with an independent design studio to translate the brand's 70s-inspired identity into a fully realised physical environment. The concept wove together print, colour and texture to create an atmosphere that felt distinctly RIXO rooted in the new brand direction while carrying the character of its vintage references. My remit spanned the full customer journey in-store: window displays, POS, packaging and signage which included commissioning bespoke hand-painted typography from sign painters for key areas including the shopfront and alterations.