CASA RIXO

CASA RIXO marked the brand's debut into homeware, launching exclusively through Liberty London and RIXO. I was responsible for building the visual identity of the sub-brand from the ground up, with a brief to carry RIXO's spirit of creativity and self-expression into a new category. The project spanned logo design, packaging, branded collateral for the Liberty launch breakfast, and email marketing. Each touchpoint was considered as part of a cohesive brand world rather than a set of isolated deliverables, ensuring CASA RIXO felt fully formed from day one.