RIXO x Dragon Diffusion

The RIXO x Dragon Diffusion collaboration was built around the idea that a new bag can feel like a best friend. For the social pre-launch, I curated a series of iconic best friend duos to build anticipation before the product dropped. I led the design of the full online campaign journey across all channels, working closely with the brand and ecommerce teams to create a sense of discovery around the launch. A key part of the rollout was designing multiple site touchpoints that gave customers the opportunity to sign up for exclusive early access before the product was revealed, a mechanic that generated strong pre-launch engagement.