RIXO x Dragon Diffusion

This RIXO x Dragon Diffusion collaboration campaign centred around your new bag feeling like “your new best friend” making it personal and nostalgic. Leading the design for the online journey creating a lookbook that focused on the editorial imagery and a simple clean design. During the rollout of these new design templates I worked alongside the ecom team to test new formats and ease of navigation. We also tested new styles of ctas and getting customers to shop via linked product captions. For the social tease we worked with vintage images of iconic best friends to convey the campaign message and drive up anticipation in true RIXO style.