Packaging Rebrand

As part of RIXO's wider rebrand, I redesigned the full packaging suite to bring it in line with the new brand identity. The updated designs drew on the refreshed colour palette and motifs to create bold, characterful packaging that held its own both in customers' hands and against the backdrop of the newly designed flagship store. The brief required thinking across scales, from the tactile detail of the packaging itself to how it read as part of the broader retail environment, ensuring every customer touchpoint felt like a consistent extension of the brand.