hush Togetherness Campaign

Togetherness was a campaign concept developed for hush's Autumn season, built around the joy of reconnection after a period of collective isolation. The creative direction stripped things back using hand-crafted textures and woodblock typography which brought rawness and nostalgia to a high-energy shoot. I led a full refresh of the organic and paid social presence, from handwritten type to image treatments and manipulations that matched the energy of the photography. This season also introduced a new content strategy: positioning hush's social channels as a window into the brand, with a greater focus on behind-the-scenes and dynamic storytelling.