hush Togetherness Campaign

Togetherness captures the essence of a new world. A creative concept for hush for Autumn that embodies coming together again and enjoying every minute of it. We take the design direction back to basics using hand crafted textures and wood block typography to inject a rawness and nostalgia to this high energy shoot which celebrates fun. A complete refresh for organic social, from the hand written typography to the image treatments and manipulations to bring the high energy imagery to life. A new strategy of becoming ‘the window of hush’ was implied this season, producing more behind the scenes dynamic content.