Summer Stories hush

Summer Stories was a campaign rooted in a personal place, a love letter to Australia, shot in Byron Bay by fashion film photographer Emily Yates. The collection and the location are connected to the brand's founder, giving the campaign an authenticity that went beyond a typical seasonal shoot.

I led the digital design for the campaign, translating the film photography and video content across the full online journey. This included the editorial landing page experience, email marketing and a suite of rich paid advertising formats