RIXO Website design

I led a redesign of a product detail page to tackle bounce rates, focusing on reducing visual noise and bringing the product back to the forefront, giving customers the confidence to convert.

I established a new typographic hierarchy within the brand guidelines to create clearer visual order, then introduced a horizontal scroll module to surface key information including model sizing, without adding page weight. Brand colour and motifs were retained but applied with greater intention, so they supported rather than competed with the product.