RIXO Website design

In an effort to tackle bounce rates I was tasked with redesigning the PDP on the website. The main goal for this was to declutter the design so the customer could focus on the product. Firstly I created a new set of typography brand guidelines to rebalance the hierarchy, we then added additional functionalities to help clean up the design, so the customer could focus on the product and the information that she needs. Creating a horizontal scroll we were able to save space and add in important information that she expects to see such as the models size information. We wanted to keep the branded colours and motifs but in a more intentional way without distracting the customer.